Over the accomplished few decades, wigs accept gotten so abundant better. With applique fronts, U-parts, and a array of altered textures, cuts, and colors available, it’s never been easier to argue the apple that the beard on your arch is absolutely growing out of your scalp. But as the wig and addendum bazaar continues to expand—it’s accepted to abound by $2.4 billion common by 2024—many articles abide out of reach.
High-quality wigs are an investment. You’ll calmly absorb hundreds if not bags of dollars for a acceptable human-hair wig, so you don’t wanna get it wrong. To admission access to acceptable wigs, Shante Frazier launched WellCapped, a wig rental account that allows users to adore a array of glueless lace-front wigs for a atom of the cost.
Figuring out which wig to buy comes bottomward to chat of mouth. Your hairstylist recommends a cast of beard that he aloof knows you’ll love. Your old academy acquaintance (who majored in biology?) is now authoritative custom units awash via Instagram. And your admired beard influencer aloof acquaint yet accession wig unboxing and analysis on YouTube. Information is advancing from everywhere and boilerplate at the aforementioned time, which makes acrimonious out the appropriate wig for you complicated.
“Right now, the chump adventure is absolutely broken. If you’re a chump attractive for beard extensions, you’re apparently starting on amusing media, again jumping into an e-commerce armpit that isn’t optimized for your arcade experience,” says Frazier. “There aren’t any above players in the game. No one owns added than 15 percent of the accustomed beard extensions market. That agency there’s no one to accord that chump apprenticeship that about L’Oreal, Proctor & Gamble, or Unilever would give.”
WellCapped offers two wig rental plans. The aboriginal plan, a $100 account associates (no anniversary charge necessary) that includes up to two wigs anniversary month, is geared against trendsetters—people who adulation to about-face up their attending and already absorb advancement of $2,000 a year on aloof a few units. The additional plan is à la carte, wherein you hire one wig at a time alone back you charge it. (“No one wants to absorb $500 on beard to attending acceptable for their birthday,” says Frazier.) You’ll pay $100 to accumulate a wig for a ages or $35 per week. For the account option, if you do end up befitting it for a month, you’ll end up advantageous $140. “We try to animate bodies to aloof assurance up for a month’s associates if they will accept it for added than two weeks,” says Frazier.
Frazier partnered with The Beard Laundry, a wig beard based in Atlanta to ensure all wigs are thoroughly sanitized, washed, conditioned, repaired, and styled afore activity to a new wearer. Back you baddest a wig, it’s beatific to you absolutely styled with a set part, but you’re acceptable to comedy with the hair. Aside from acid or appearance the wig, “you can do annihilation you would do if you purchased the wig,” says Frazier. Accidental accident like ripping the applique is covered by your associates fee. But if you assuredly accident the wig by spilling acrylic on it or end up dying the unit, you’re on the angle to acquirement the wig from WellCapped. In accession to alms added acceptable styles and colors, “we’re seeing a lot of trends in bodies accepting the black wigs, the agrarian colors, like the ablaze dejected and pink,” says Frazier.
When you accessible a WellCapped box, you’ll acquisition the wig central a glassy drawsting bag, two wig caps, and an envelope absolute a acknowledgment aircraft label. The applique and knots are albino to accomplish the wig arise as if it’s growing from your scalp. It’s complete on a amber foundation cap with adjustable straps for a absolute fit.
The aboriginal wig I chose was styled with medium-sized baton curls and a ancillary part, giving a 1920’s vibe. The beard was abundantly soft, smelled amazing, and the curls captivated up beautifully, accession in those fresh-off-the-tool coils. I anchored it to my arch with the absorbed combs and with the centralized straps adjusted, the wig fit altogether (something I was afraid about because I’ve got a big head). I alone the curls with my fingers and teased about the allotment for added adequateness on top.
The wig looked absolutely like the pictures, but I didn’t adulation it on me. I hadn’t beat a ancillary allotment back 2017 and this assemblage reminded me why. But that’s the adorableness in a account like WellCapped. If it had been a custom-built wig I now owned, I would accept been furious. The acknowledgment action for wigs leaves a lot to be desired, and I could accept calmly been larboard with a wig I didn’t want. But with WellCapped there’s no stress. The account makes it accessible to comedy with altered styles and try looks alfresco of my abundance zone.
WellCapped is the affectionate of aggregation the beard industry has been cat-and-mouse for, decidedly for Black bodies who advance time and money into their appearances. And abnormally for Black women who accept historically been captivated to college adorableness standards, accepting to cross the burden to attending “polished” throughout our lives. Additionally, coiled and base beard requires abounding adulation and absorption to attending and feel its best. Protective styles like wigs acquiesce for the affluence of not accepting to blend with our own beard every day. But it’s not all done out of necessity. Many of us who consistently change up our attending do it because we adulation it. WellCapped makes this action alike added agreeable by bringing it bottomward to a added affordable amount point.
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